SAVAGE, Md. — ZIPS Cleaners recently announced that it has signed an agreement with One Maryland Collective, the Name, Image, Likeness (NIL) arm serving student-athletes at the University of Maryland, to provide and promote a subscription Wash N Fold laundry service for students, branded as “Terrapin Wash.”
The announcement states that ZIPS of College Park will provide free pickup and delivery twice a week to four different University of Maryland campus locations. Students will also be able to add dry cleaning and comforter cleaning to the semester-based subscription services.
As part of the agreement, One Maryland Collective will receive revenues based on the subscription sales, which in turn will support University of Maryland student-athletes. The initiative, ZIPS says, will help to empower student-athletes to thrive both on and off the field and engage more actively in their communities.
“ZIPS Cleaners recognizes students’ needs to keep their clothes looking, feeling and smelling fresh as they juggle their classes, studies, and extracurricular activities,” says Mary Ann Donaghy, chief marketing and customer experience officer at ZIPS Franchising LLC. “The Terrapin Wash program gives students back a little time to focus on school while supporting student-athletes. We are proud to be part of such an exciting partnership.”
“Partnering with ZIPS Cleaners to launch the Terrapin Wash service is an exciting step forward for One Maryland Collective,” adds Chris Weiner, executive director at One Maryland Collective. “This collaboration brings an invaluable convenience to our students by taking the hassle out of laundry, while also making meaningful contributions to our student-athletes’ growth and development. We’re grateful to ZIPS for recognizing the importance of this service and for their commitment to enhancing the Terrapin student experience and contributing to the success of our athletes. We look forward to seeing the positive impact this partnership will have on our campus community.”
This pilot program launches with the start of the first semester of the university’s 2024-2025 academic year and will be promoted through campus-wide events, social media posts by student-athletes, on-campus signage, email communications to students and parents, and groups such as Career Services and the Panhellenic Council. Negotiations to expand the program to other universities are in progress, ZIPS says.
“With 70 ZIPS locations, a high concentration of which are in the Baltimore-Washington region, there is ample opportunity for us to bring this convenience to a large number of college students,” says Donaghy. “We look forward to serving the Terrapin community this fall and hopefully other student communities in the near future as well.”
A dedicated web page providing details and a link to the enrollment app was created specifically for the program — www.zipscleaners.com/terrapinwash.
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